New Alpha Bitch Published Today

***** 5 Star Book Review *****  

“BRAVE and BRILLIANT” 

"I loved it! He really hit the nails on their heads. I have watched women my entire life, often wondering why they do what they do, to each other and themselves. Richard breaks down the different psychosis into organized archetypes. His insights are thought provoking and he tempers the volatile subject matter with his brand of humor, which I appreciated also. Sadly I am sure many thin skinned PC femmes will be upset by the reading of this, but if you truly wish to be a better woman you will not prolong facing these dark parts of our gender any more than you must and stop the madness! It should be required reading in Women's Studies courses :) seriously. You are a brave man for writing this book and I think your insights are a valuable resource Richard, Bravo!" - RB - Amazon Reviews

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(The for description for New Alpha Bitch below)

Obviously, there are all kinds of women, especially American women. White, black, yellow, brown, tall, short, thin, fat, angry, kind, generous, stingy, rich, poor, funny, sad, gay, straight, et cetera. There are also millions of women who are homeless, full or part-time crazy and in prison. Luckily for all of us, most American women are wonderful people who genuinely care and are supportive and equal partners with men in life. However, the traditional American woman of the past has almost vanished and along the global Internet, the New Alpha Bitch has emerged in her place.

When Elvis Presley sang the words “Hardheaded woman, soft hearted man, been the cause of trouble ever since the world began. Oh yeah! Ever since the world began” - I’m guessing he was singing about the New Alpha Bitch. :-)

Millions of newly empowered and equalized American women are entering the knowledge-based millennium armed with new computer networks, new birth control advances, new harassment laws, new political power, mountains of American money, oceans of cosmetics, thousands of TV channels and ten thousand years of experience in sexually enticing and manipulating men and boys. I’m not sure all this new feminine power this is going to be good - for anyone. 

American women in greater power can be a wonderful blessing or a very real curse. And American women will compete in the future with the duel-face ability and instinctive knowledge that will certainly create thousands of new female millionaires and billionaires. The side effects, backlash and fallout from this feminine power growth will surely create at least a billion male fools who do not understand the enormous new power of women. Already, millions of American men are asking themselves: “What is erotic capital and what the hell just happened to my job?” Or perhaps: “Why is she suing me? I didn’t do anything wrong.” This confusion in men will undoubtably accelerate in the future. American men are being pushed to the sidelines, and American Alpha Bitches are pushing and leading the way.

In her book “The End of Men - The Rise of Women” Hanna Rosin put it this way: “These twenty-eight-year-old women halfway to an elite MBA, with five years of finance (on Wall Street) and enough money to shop at Barneys, were using their sex appeal not to just catch a man or dazzle him with some girls-gone-wild striptease, but to challenge him in his most important domain, the workplace. It’s even possible that women are using their sex appeal not to just keep up with the men, but to surpass them. If in college sex appeal is something you have to rein in to focus on your career, after college it might actually be a career booster.” 

The New Alpha Bitch is an abstrusely different kind of American woman that has never existed on this planet in such great numbers. They’re exceptionally smart, naturally endowed, politically skilled, sexually adventurous, cunningly innocuous, economically vicious and they don’t just give a damn about men - unless the man or men - do exactly what they want, when they want it. You, man or woman, need to know how to recognize and deal with this new kind of woman because they are set to inherit the controlling interest in the worlds largest economy..and the effects aren’t necessary going to pretty for everyone.

Another disturbing trend facing American men is the rise of the overtly effeminate male or what the author calls the Rise of the Quasi Man. A quasi man is a male who prefers to act and look like a woman to another man. They are not real or normal men and they are also a distinct version of the New Alpha Bitch. They are “mere males” - not real men. The fears of normal or traditional men of Alpha Bitches are also discussed in this brave new work. This brilliant and necessary work will shed a new light on the sad side of global feminism. 

In The End of Men, Rosin also wrote: “Studies about the ‘normal’ male holding the reins are no longer in vogue. These days the establishment is being marshaled to conform our new cultural notion that men have become the frail dependents in need of a protector. That men need marriage more than women do. In fact, they need it to survive. In the epic battle of the sexes, they now have to wave the white flag and cross over to the woman’s world if they want any hope of a good life. To win, they (men) have to submit.” 

Unfortunately, Rosin right here but you need to understand why this is happening now and what to do about it. Learn how to protect yourself and your family from the New Alpha Bitch and share it. Helen Smith, PhD, author of Men on Strike put it this way: “American society has become anti-male. Men are sensing the backlash and are consciously and unconsciously going ‘on strike.’ They are dropping out of college, leaving the workforce and avoiding marriage and fatherhood at alarming rates. The trend is so pronounced that a number of books have been written about this ‘man-child’ phenomenon, concluding that men have taken a vacation from responsibility simply because they can. But why should men participate in a system that seems to be increasingly stacked against them?” 

The above are a just a few of the reasons the author is now publishing The New Alpha Bitch.  It is the third in the New Power of Women series and was compiled after 20 years of dedicated research and hundreds of personal interviews. It is being priced as a bargain ebook for wider distribution, learning, and sharing. Upon completion, readers are also invited to share their own personal stories for inclusion in the next book in the series and/or on the New Power of Women blog. If readers will also share which chapters personally meant the most to them, readers are given a free copy of any of the authors other books. 

"I quickly discovered it took far more internal security to speak on behalf of men than to speak on behalf of women." - Warren Farrell, PhD. The Myth of Male Power

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Her Power of Being His Reward

If the heart of a man is depress’d with cares, 

the mist is dispelled when a woman appears.” – Ibid

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(A chapter from the book - Bogus Beauty & New Power of American Women)

There can be no doubt it, there are many different and awesome powers in American women and some of them are ineffable. If we also acknowledges these different powers with a fundamental understanding of what is probably the deepest, most common and most obscure belief we all share - then we can all gain. That core power is the power women have of being his reward. This power of being his reward is given - literally - to ALL American women and put upon ALL American men at birth. This life-long, unconscious and automatic belief touches the very core of what a normal woman means to a normal man. It’s also the basis of our society, biology and epistemology.

Throughout history in fables, fairy tales, myths and folklore, men have always fought the dragons and demons and other men to save the woman - any women - from danger. And it has always been the woman, the lady or the princess, he wins as his reward. His beautiful new queen, trophy or prize if you will. Even today, it is man’s hand-me-down duty to lay down his life before a woman would give up hers. That’s just the way it is. He is labeled a coward or less of a man - if he doesn’t. Men have always been the expendable warriors and hunters that have always received women as their reward IF (the big IF) they are successful. They are also typically martyred if they are killed by other men in the process. Men kill each other for the right to lay down with her and receive her touch. The power of being his reward is also the right to be her “hero.” In fairytales, the American she-species is typically thought of with a white veil of innocence, with flowers and soft lights, never to be thought of as bad or evil, unless it is a witch. From wedding magazines to Disney movies, she is Snow White always surrounded by dopey male dwarfs until her taller, handsome prince rescues her. Continuous TV commercials for makeup and moms, reinforce this fantasy notion of her innocence, beauty and purity.

This inbred mythical belief system about sheltering a woman from harm stems mainly from prehistoric times, when men used brute force against each other in order to get access to breeding rights from the female. This primordial instinct, which is in the reptilian part of our mind, still motivates the majority of male actions - both consciously and subconsciously. Men believe they must also protect and/or prevent their women from being with other men because they know women are instinctively attracted to men who offer more protection and security (wealth). Just like the wild animals in nature, the taller, tougher, stronger, younger, wealthier or meaner guy, gets more choices for girls. This is implicit in the “bad-boy” syndrome American women seem to favor (when they are young). This also sets up the continuous bind men always find themselves in when it comes to women at any age. Men are constantly damned if they do and damned if they don’t. Moreover, in our new world of global communications, computers, finance and knowledge, brute force is no longer the only way protection is offered. Men now have to demonstrate new wealth/earning and communication traits and also want to do the laundry and dishes - as Sheryl Sandberg espouses in her book Lean In. This new laundry expectation and or feminine equality requirement, is of course, additional to having reminiscent caveman qualities. Typical American male heroes (especially in the movies) must also have pop-out stomach muscles and demonstrate among themselves to be cunning, quick and continuously smarter and/or brutal than other men (think football and James Bond). Daily, men must slay copious new competitors as well as all the economic demons just to gain the rights to make love with the she creature. This too, is just how it is. Rarely do American women of wealth pull men up financially, unless of course, she is an older women or a sexually hungry “cougar” (also see chapters The New Alpha Bitch and Granny Power chapters). 

The opposite is true for most older men of means. Because of this new digital shift in how wealth is created, men, more than women, initially took to the computer’s empowering potential more than women - until now. Older studies (of the 80s and 90s) have shown that men were excelling at math, engineering and computer sciences and that the primary, underlying reason was because the computer had become the main wealth creation system and therefore the main method of providing protection and security. In simpler words, in order to provide, the male needed to overtly demonstrate smarts with a computer with which to gain wealth and to impress her (into the sack - aka breed). This also means, he is constantly under pressure to perform with his brains, ideas, cunning and often brawn as well to get her as a (his) reward (or keep her satisfied). This is not so with women, especially now in a new normal economy with copious feminist networks. A women needs a man like cat needs a dog.

Here’s an quote from – Warren Farrel, author of The Myth of Male Power, which gives us an insight how things used to be just a few decades ago. Also of course, much of this erroneous thinking still exists today.

"For a woman, the key to wealth, is not in what she earns, 

but what is spent on her."

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Without having knowledge and wealth (some kind of power demonstration), most men know they don’t stand a chance for breeding with higher classes of women and there are lots of problem women and bimbos at the bottom. Most normal men also know it’s extremely hard to deny feminine magnetism especially when she needs to be satisfied and/or when she feels the “time is right.” The reality is too, his sexual performance is always a challenge greater than hers. He internalizes the act of sex much differently as well. His limp failure in the act is much more obvious too (more about this coming up in her Power to Create Bogus Boners).

On the other hand, women of past millennia have not had to impress with their finances or knowledge to succeed in life, because men have typically done it for them. Men just handed over the checks and when they died, if they had it, they left it all to the wife. American women have not had to compete directly in business with men and other women and develop those necessary skills - until the last 100 years. Today however, women are creating businesses and graduating from college at a faster rate than men and thousands of feminine support networks have a lot to do with this. She herself is becoming her own new hero. But this fact too, is a huge future problem for both him and her (more about this in the chapters New Power of Feminism).

Now however, and in this new hi-tech, global digital era, fake beauty could and should be recognized for what it really is, which is, a old tool for female competition and male sexual manipulation. Makeup should become an anachronistic joke and recognized as an unneeded crutch when it used. But will women stop using it? Probably not - probably never.

Her awesome power of being his reward, carries over into everything both men and women say and do, anytime and anywhere, but it is rarely thought of in this way. Most people just continue to believe that men have to prove themselves and do not dig deeper into what their reward actually entails and, what it really costs them - when and IF they get it (her). Men compete, not just for cars, money and toys but to impress and get women at least interested and/or satisfied. It’s because women have always been a man’s ultimate reward and thus, must have her for his own self-esteem. Men feel especially happy and “empowered” when they know their woman is “satisfied” with them. Thank your mom for most of that mental programming.

Not so for her however, she is emotionally stronger and wants or needs a man to have her children (see chapter Power of Unconditional Love). Her self-esteem problem typically centers around her face and body and she has been and is still being conditioned (by other women) to do without men unless it is for her own security (see New Alpha Bitch chapter). Our high-tech economy changed the basic security needs of all American women and dramatically did so in her favor with the invention of the birth control pill in the 1960s. More recently, the second type of birth control or “Morning After” pill has expanded her pregnancy options again and is now available over-the-counter to girls as young as age 15. That change is brewing big trouble in some unknown ways.

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“A woman needs a man, like a fish needs a bicycle.” – Gloria Steinem

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Most male doctors and psychologists, when treating men for erectile dysfunction (ED) or family problems, rarely factor in global population-economics and the new competition and jealousy reality between men and women. Rarely considered as well, is the constant bombardment of fantasy bogus beauty images burned into the American male mind. Many media pundits also fail to consider that men, typically, have no subjective counter-measures for her type of bogus visual competition, especially in business. Continuous male confusion, caused by incessant bogus beauty also works to the economic advantage of women. Having always been his reward, is similar to always knowing there is an available fool nearby. In this, both genders qualify equally.

“Disguise our bondage as we will, 'tis woman, 

woman that rules us still.” – Tom Moore

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The Power of Your Age and Perceptions

“There is no greater impediment to the advancement of knowledge than the ambiguity of words.” – Thomas Reid, Scottish philosopher

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Depending on your age, sex and current perceptions, the content of this blog will understood and internalized differently. And, I hope you will understand as I meant it to be. However, because I have no idea of who you are - that hope of mine isn’t certain. Far from it.

Here’s why: Recent research gives us new and better clues as to how our mind works in relation to our bodies, especially when it comes to how chemicals and our age and perceptions effect our past and present beliefs. Our simplest thoughts effect our health and sex and can release certain natural chemicals which can either heal or hurt. Endorphins, adrenaline, estrogen and testosterone for examples. Moreover, our natural chemistry is our natural subconscious controller. Viagra on the other hand (pun?), is a unnatural chemical hybrid that doesn’t work without the libido. And, libido is created from mere fantasy thoughts swirling in our younger minds, pushing the necessary chemistry along. Some consider the libido as strictly psychological and a very natural component of the life instinct. Moreover, young people are always pretty much directed by their libido and hormonal chemistry, especially when it comes to choosing a mate or new sexual partner. Unfortunately, unnatural chemistry assimilation is overwhelming many people and that unnatural assimilation is insidiously at work everywhere. Unnatural chemistry is also contained in makeup, aka bogus beauty. This unnatural overuse - oceans of cosmetics by women - sets up many potential problems later in life go both men and women. Women fall in love with what they hear and men fall in love with what they see. Tribalism is also a great subconscious controller and magnet to your beliefs and actions.

In different words, your thoughts can and will change the feelings and chemical reactions in your system. Where you were raised and live now, or who your tribe was, also matters. In different words, your thoughts and past beliefs can also blind you to the real truth and reality around you because your present age has a great deal to do with your perceptions, thoughts and present chemistry. All of which can and will definitely change over time.

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“We don't see things as they are, we see them as we are.” – Anaïs Nin

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Influential movies, books and bloggers can also use words which create thoughts which may also poison the thinking of young people for their future, mainly because what they leave out or don’t say and/or deny is also critically important. Especially in the global media. For example, the strong opinions of Sheryl Sandberg in her book “Lean in” and by Hanna Rosin in her “The End of Men - The Rise of Women,” book may negatively influence a lot of young men and women who might process her words differently than I did, a mature man. Rosin’s book, as well as Hillary Clinton’s recent speeches, prompted me into taking immediate action but also gave me pause to examine my own past beliefs about myself. Much of what they write is positive and necessary but also in many ways - wrong to my thinking. To me, both these influential women are in denial about  their use of bogus beauty and thus leave out critical solutions. Rosin, in The End of Men - The Rise of Women wrote:

“To put it crudely, now feminist progress is largely dependent on hook-up culture. To a surprising degree, it is women - not men - who are perpetuating the culture, especially in school, cannily manipulating it to make space for their success, always keeping their own ends in mind. Today’s college girl likens a serious suitor to an accidental pregnancy in the nineteenth century: a danger to be avoided at all costs, lest it thwart a promising future. 

Studies about the ‘normal’ male holding the reins are no longer in vogue. These days the establishment is being marshaled to confirm our new cultural notion that men have become the frail dependents in need of a protector. That men need marriage more than women do. In fact, they need it to survive.” 

Unfortunately, Rosin’s right here but she leaves out the real solution. I think she’s also in denial, as most people are about women. My work here will hopefully bring a better understanding of the emerging power of women and to recognize and counteract, a new type of damaging and extra-powerful American woman - the New American Alpha Bitch.

The New American Alpha Bitch ebook will be released next week and if you'd like a free review copy please contact me via email on the newpowerofwomen.com website.

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Her Power of Jealousy - Part 2

"Jealousy is a tool some ignorant people try to use to pry open a long range relationship. Jealousy is a two-edged sword that cuts both ways between ignorance and stupidity." - Richard Pawlowski - New Power of Women

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(A chapter from the ebook Bogus Beauty & The New Power of American Women)

Do you know the difference between someone who is broke and someone who is poor? And, do you know the difference between someone who is ignorant and someone who is stupid? Well the distinctions are important and you should understand that if someone is “broke” that can merely be a temporary circumstance which can change in an instant. Being poor, on the other hand, typically means being substandard and of low quality. A “broke” person isn’t necessarily a “poor” person, and a poor person can have plenty of money but not have the ability or brains to do anything worthwhile with it. Poor is substandard and broke (in this sense) isn’t necessarily a lifetime circumstance.

The difference between ignorant and stupid is similar because, while a person may not know something - yet - she/he can still learn and grow when they do learn from their ignorance. Ignorance is not the same as stupidness. Smoking for example, is stupid (very stupid) especially if you know it is killing you and you keep smoking. If you are in a relationship and the other person is having sex without your knowledge, you are ignorant. However, if you find out and allow it to continue and to happen again, you are pretty stupid. Of course if you know it and don’t give a damn, and if that’s OK too - you aren’t ignorant nor stupid.

So what does this exercise in semantics have to do with the new power of American women and specifically, the power of jealousy? Well my friend, jealousy is a form of stupidness because it can blind people into believing something that is not real. Jealousy is the rampant green-eyed dragon that magnifies doubts and destroys relationships all over the world and very often, when a person is ignorant of someone else's motivations or preferences, ignorances can turn into a chronic and stupid state of jealousness which can lead to crazy-making and violence.

Paraphrasing Parul Sengal, a researcher and TED seminar leader: 

“Jealousy is the number one cause of spousal murder. In reality, jealousy is a quest for the truth.” 

Jealousy is also a tool some ignorant people try to use to pry open a long range relationship. Jealousy is a two-edged sword that cuts both ways between ignorance and stupidity.

Here’s some examples of being ignorant and stupid about jealousy. These are true stories from some guys I’ve interviewed but whose names are changed. 

Larry is a Harvard MBA in his late 40’s. He’s been married twice, had 3 children and gives financial seminars around the country. Larry meets Mary, a divorced Realtor in her early 30’s with two grade school children. They wine and dine continuously while Larry gets to show off how great he is when he is glowing in front of his audience. Mary follows Larry around the speaking circuit for a few months and after Larry buckles to her beauty, he suggests they get married and honeymoon in Hawaii. She says she wants to wait to have sex because she “wants to make it special.” On the plane to Hawaii from LA, and right after the wedding, Mary tells Larry that she really doesn't love him and that she has been seeing her ex-husband and is still “emotionally connected” to him. Larry of course, is dumb-struck and speechless. When the veins in his neck get almost back to normal, Larry blurts out; “Why in the hell didn’t you tell me this before we were married?” Mary smiles and says; “I didn’t want to spoil our marriage.”

Needless to say, Larry had less than a good time in Hawaii. Larry confided in me that he wanted to “choke the shit out of her” but he didn’t, because he wasn’t about to let his ignorance of her true self turn into bellicose stupidity.

Here’s another story of jealousy:

Jack and Tami met at the office where they both worked and were on and off again lovers over several years. Tami was always trying to get Jack to commit to marriage but since Jack was several years older (about 40) and been divorced with two kids, he was pretty gun-shy about jumping in again. Jack wanted to take his time and see other people. Jack thought Tami should do the same because she hadn’t been married yet. “No hurry for me” Jack openly confides to Tami.

Over many in-between and different relationships, both Jack and Tami kept in touch and often had sex. Sex was easy for each of them, with the understanding they would see others. Tami however, would often slyly tell Jack about her several different men-friends, where they went, how much fun they had and how nice they were to her. Jack however, was reserved about talking about his various lady-friends. Jack played it more discreetly but Tami would always tell Jack that she wanted him on a permanent basis and the other men were just “friends.” Jack felt he understood this. He too had many women “friends.”

Sometimes however, Tami would try to make Jack jealous by bringing some of her friends around to meet Jack, while he was working. Jack felt he knew Tami in different way than the other guys did and understood that Tami was a sexual animal. It was one of the double reasons why Jack liked her in the first place, but Jack was forever doubtful of Tami, because deep inside himself, he didn’t feel that she would ever be truly loyal to him, especially if they got married. And to Jack, Tami never appeared to be the good mother type and never overtly demonstrated an understanding of Jack’s need for loyalty.

Well, one night after Jack and Tami were finished rolling around in the sheets, the subject of commitment came up again. Tami launched into her regular routine about getting beyond just sex. She started to remind Jack how good looking the other guys are that she was also dating. She did it just to see if she could make Jack jealous and perhaps trick him into a commitment. Jack, not being totally stupid, asked her why she didn’t marry the cutest guy she says was at the top of her list of nice friends, and who, according to Tami, was also wanting to marry her. Tami, in all of her blissful stupidness and with a smile, softly tells Jack that the reason why she didn’t want to marry the other special fellow, was because “His dick was too big.” Jack blurts out in total confusion; “You mean to tell me, that you prefer to me to him because you had trouble getting it in?” And, as Tami nods yes and sits there with a stupid smile on her face, Jack starts thinking to himself, “How can I get this stupid creature out of my face, without physically throwing her out the window?”

Yes, our friend Jack was on the verge of doing something very stupid but he let his inner voice of rationality come through and calm him, while he politely asked Tami to leave.

Well, I do not know about you, my special reader, but I for one, seriously doubt our fellow human because of the inter-linked concepts of jealously and stupidity.

*****

* A side note. If you have any “unusual” man-tales like this and you want to share them, jot it down and email it to me. It might be great example and content for our website or my next book. I’ll keep your name confidential if you wish.

The Male’s New Normal Jealousy of Women - Part One

“On average, men are more competitive than women, so it’s definitely possible that men would respond in a self-negative way to anybody’s success.” – Kate A. Ratliff, University of Florida. 

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(A chapter from the book New Power of American Women - The Essential Survival Guide)

The Great Recession of 2008 has highlighted some serious, long range problems for most American men. That recession also highlighted the increasing new power of American women in the “new normal” economy. 

In Rosin’s well publicized The End of Men and The Rise of Women book, she does a pretty good job of interviewing several people who were caught in the new economic reality and how men are losing the battle and women are the new breadwinners doing most of the work. She gave a few facts and examples of how the guys in the family were stuck by refusing to change their jobs and mentality. She began her book with examples of how girls in college were now more sexually aggressive while being kinda slutty. She says they were enjoying it and also graduating, seeking to take over in some industries. The pharmacy industry in particular. She also showed how women were marginalized in the past (like victims of course) but were now on the rise. She got into some core economic issues and several chapters really took me by surprise. In them, she caught the essence of the dangers women can do to men while they are “rising.” Besides the new sexual attitudes about being endorsed by feminists, her chapters about the new wave of female violence and how Asian women will take over the world, were what I thought most American men needed to pay close attention to. 

If you haven’t yet read the End of Men, I’d like to suggest you do. If you do read it, pay special attention to the chapters “A More Perfect Poison - The New Wave of Female Violence,” “Hearts of Steel - Single Girls Master the Hook-up” and “The New American Matriarchy - The Middle Class Gets a Sex Change.” Good eye openers for slackers and/or traditional thinking guys.

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“Trifles light as air, are to the jealous, confirmations strong as proofs of holy writ.”  – William Shakespeare

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An interesting study titled; “Gender Differences in Implicit Self-Esteem Following a Romantic Partner’s Success or Failure,” was published in the Journal of Personality and Social Psychology, by Kate A. Ratliff, from the University of Florida and Shigehiro Oishi, from the University of Virginia (2013). This clinical study got together several groups of young, college age adults to find out how a woman’s success is taken by a male, if the female is more successful than he. 

The summary of the study was this:

“In sum, men’s implicit self-esteem is lower when a partner succeeds than when a partner fails, whereas women’s implicit self-esteem is not. These gender differences have important implications for understanding social comparison in romantic relationships.”

What I found most interesting is in what these researchers left out. First of which, they didn’t specify if the participants in the study were married and why they were just considered “romantic partners.” The age of the participants - with which one might want to question the “maturity” level of the different groups - was also not available. 

However, they also wrote: 

“Even partners in committed relationships experience negative feelings when their partner outperforms them in a domain important to their self-concept.” 

One might want to assume they meant marriage but since this was a college-age group of people, I’m guessing it was actually people living together. 

Now keep in mind, this is a college research paper and there were’t a lot of divorcees or “previously initiated” in this group. Mature, senior opinions were absent. They go on with: 

“In addition to gender differences in including one’s partner in the self, we believe that the success of the partner might harm men’s self-esteem more than women’s in part because men tend to value agentic traits (e.g., competence) more than women do (Guimond, Chatard, Martinot, Crisp, & Redersdorff, 2006; Helgeson, 1994). Researchers have found also that men tend to exaggerate their agentic traits, whereas women tend to exaggerate communal traits (Paulhus & John, 1998). To the extent that competence is a more central to men’s self-perceptions than to women’s, men’s self-esteem is more likely to be negatively affected when their competence is in question.

Relatedly, men tend to be more competitive than women (Buss, 2004; Maccoby, 1998). Maccoby (2002) argues that, from a very young age, boys’ playtime interaction tends to be marked by dominance-striving. Competition within social groups is a way for boys to “prove their worth.” Young girls also pursue individual goals within social groups, but tend to do so while simultaneously striving to maintain group harmony. Liening, Mehta, and Josephs (in press) argue that men’s greater competitiveness arises from a combination of patriarchal social structures, evolution benefitting aggressive men, and differences in the underlying biological mechanisms that drive men’s and women’s behavior.

Further, gender is strongly associated with widely shared stereotypes. Men are typically associated with success and competence; women are largely assumed to be less competent and less achievement-oriented; even when women are successful, their abilities are often downplayed by others (Eagly & Karau, 2002). Gender stereotypes would therefore suggest that it is more acceptable for a woman to have a successful male partner than it is for a man to have a successful female partner. Having internalized such stereotypes, men’s self-esteem might be particularly threatened by a female partner’s success.”

Got that? I couldn’t have said it better myself. However, note how both genders exaggerate their so-called normal traits, which could also mean lying about it. Also note that none of these research studies mentioned how bogus beauty might be or is being used competitively or perhaps intrinsic to this basic psychological or equality problem. 

In other words, they didn’t include how and why increasing feminist competition, with bogus beauty, may cause much greater economic upheaval, violence and mental problems further down the road.

Special note** If you want to dig into this study deeper google it. There is also another element of personalized jealousy that is coming up in the Power of Jealousy chapter. Therein are  some personal interviews about how the jealousy monster is actually being used one on one.

Also keep in mind, there are many other feminist writers such as Hanna Rosin and her “End of Men” book, which are prompting some men (me for one) to fire back and try to help men. I guess, deep down, I’m jealous of that particular book’s spin and it’s success. :-)

NOTE* - Part 2 of this chapter on Her Power of Jealousy coming next week. This is the funny stuff with  some of my interviews and real examples of jealous fools.

******

The Alternate Female Identity, Part 3 - Perversion

“Hard-headed woman, soft-hearted man, been the cause of trouble since the world began. 

Oh yeah! Ever since the world began.” – Elvis Presley

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My wife and I went to see “Gone Girl” last Sunday. It was an interesting movie about the growing powers in American women and the increasing weakness of American men. Especially interesting to me because I noted how the media immediately jumps to conclusions if anything bad happens to a woman and that men are automatically assumed to be the cause of her problems. 

Another interesting aspect of this movie was, without giving away too much of the plot, the missing wife used her mass-victim mindset to justify her own death-wish and her wrath for his infidelity. She also used her ample feminine prerogatives to set in motion his crucifixion in the media. In her plan, she dyed her hair and quit using makeup to go unnoticed while hiding from the media. In different words, she dropped her established bogus beauty identity, or alternate ID and became real looking, in order to escape unwanted attention. It’s a great subjective power to have and American women can do this anytime they want in real life. It’s auto-accepted too for her but in fact, is a constant and effective tool for male manipulation. Her ability to confuse or beguile him, is a source of satisfaction for her.

Rampant Perversion Created by Her Alternate Identity

In my book Bogus Beauty & The New Power of American Women, I also show how the false faces women continually push into our lives, also negatively change the behaviors of American men and boys around them. This constant assault of feminine fakery has also created open and rampant perversion. The growing legions of “quasi men” or “drag queens” - men who act like women to other men - is, in my opinion, a direct result of this mind-warping, bogus beauty power of women in the media. Think I'm wrong? Consider this.

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Also, and just FYI, I received the very first review of Bogus Beauty last week on Amazon. I'm struggling to get people to read something that is very taboo to women but luckily, I got the first one and it confirmed why I wrote it. I also hope you'll check it out and join me in this fight against make up use.

 http://www.amazon.com/dp/B00MC8GQOC 

Here’s what Roman A. had to say about Bogus Beauty:

Brilliant and Brave

“My wife read this book, here are her thoughts: 

"I loved it! He really hit the nails on their heads. I have watched women my entire life, often wondering why they do what they do, to each other and themselves. Richard breaks down the different psychosis into organized archetypes. His insights are thought provoking and he tempers the volatile subject matter with his brand of humor, which I appreciated also. Sadly I am sure many thin skinned PC femmes will be upset by the reading of this, but if you truly wish to be a better woman you will not prolong facing these dark parts of our gender any more than you must and stop the madness! It should be required reading in Women's Studies courses :) seriously. 

You are a brave man for writing this book and I think your insights are a valuable resource Richard, Bravo!"

The Alternate Female Identity Part 2

Why Women Hide

"I quickly discovered it took far more internal security to 

speak on behalf of men than to speak on behalf of women." 

– Warren Farrell, PhD. - The Myth of Male Power

At one of the live relationships seminars I attended, a middle-aged man stood up and posed a question to the psychologist Dr. Harold Bloomfield, author of “Inner Joy.” He asked Dr. Bloomfield:

“Why do women hide? I can’t figure any of them out any more. I have reached the point in my life where I cannot tell what it is, or who it is I am talking to when I speak to a woman. She has on this strange mask that she thinks is pretty. It looks stupid and she hides behind it. How the hell am I supposed to honestly respond to them? There are so many and they all do it.”

Dr. Bloomfield answered with one of the most profound statements I have ever heard. He said:

“View them as insecure creatures but love them anyway. They are not going to change and you only hurt yourself with any kind of negativity towards them.”

Smart response and very good advice in my opinion.

Acquiring Sensory Acuity About Women

Neurolinguistic programing (NLP) is the branch of linguistics dealing with the relationship between language and the structure and functioning of the brain. In a neurolinguistics seminar in Beverly Hills, California, where out of the 350 people attending, 300 were women, the guest speaker was the  noted female psychologist and NLP expert, Genie Laborde, the author of “Influencing With Integrity.” She spoke in great detail how we, as humans perceive even slight changes in facial cues, skin color, voices, and eye movements, with which - if we are very observant - we will know how the other person is immediately responding to our one-on-one communication. Laborde called this learning of how to pay exact attention to these details, as acquiring “sensory acuity.”

A well-dressed, grey haired man about 60, stood up and asked Laborde:

“If we are supposed to be able to communicate better with each other with neuro- linguistic programming and be able to read the inner responses of other humans with our increased ‘sensory acuity’ - just how can this be accomplished when women have covered their facial skin with cosmetics? And, just why DO women cover-up their true selves?”

As if all the air was just sucked out of it, the room went totally silent. Her candid response chilled the audience into recognizing just little we know about each other. She said:

“I don’t have an answer to that first question but women hide their faces, in the beginning stages of a relationship, because they simply do not trust men.”

Well, I was one of the few men in the group and noticed that Genie Laborde was the only woman in the audience without makeup. She was very plain looking and I thought her explanation of the question was a bit of a cover-up too, because to me, that means that a women is always trying to blame men for feminine actions. Laborde’s side-step did not fully answer the question about how overcome this cosmetic-communication blockade. Moreover, as a professional psychologist she continued to defer her own reality and responsibilities to better communication. She wouldn’t even try. It appeared to be too sensitive an issue because the majority of the women in the Beverly Hills audience looked just like a Barbie doll’s older sister. It wasn’t a cheap seminar either.

Bottom line: Using cosmetics simply works! And, that is the primary reason women use it. It allows women to escape reality, to compete with other women and it is the best and cheapest tool in our society for male-manipulation and female self-esteem.

In different words, women consciously and sub-consciously know this make-up power very well and they’ll be dammed to give it up for the sake of being “real” or honest. They simply cannot afford to let go of their grip on this form of visual-emotional power over men, because it has become an identity addiction linked to their main path to security and wealth. Hopefully, we can change this (are you listening Sheryl Sandberg?).

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“Maturity is reached the day we don't need to be lied to about anything.” – Frank Yerby

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The Omnipresent Feminine Addiction

This feminine predilection for fake beauty has become a financial-visual necessity the to self- esteem processes of billions of women and therefore has become an industry with major economic clout and knows exactly how to perpetuate the addiction. Even fake finger nails have become a multi-billion dollar industry with new licensing laws, trade shows and environmental regulations. Similar to what the tobacco industry did with advertising, the cosmetics industry hooks their future customers with fantasy and bogus images of beauty as the way to happiness and the good life. The manufactures know she must have it - to make herself feel good about herself or she cannot handle the world as it really is. Because society and American economics helps maintain her addiction - her bogus beauty kit is sometimes her only friend and mental crutch. When that doesn’t work, she might go nuts (I had two sisters and a crazy aunt Helen from whom I draw that conclusion). 

This was part of a chapter from in my books The New Power of American Women and also Bogus Beauty & The New Power of American Women. More on this coming soon

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The Alternate Female Identity - Part One

“Plain women know more about men than beautiful one’s do.” 

– Katharine Hepburn

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In her book: “The Secret Between Us - Competition Among Women” - Laura Tracy, wrote about the way both genders view and sanction the notion of bogus beauty. She wrote:

“Femininity and competition between women are tightly interwoven. It is the feminine woman who really doesn’t like other women. She can’t afford to. To this woman, all women are rivals, since she has been defined by men in her person and appearance. Women compete with each other when they put on makeup, when they wear high heels, and short, narrow skirts that constrict their movement, when they dye their hair, and when they starve themselves. Femininity means looking better than other women - femininity means competition between women to look better to men. The problem is we all do it.”

On computer, movie and TV screens and millions of American magazine covers, women are producing billions of dollars for themselves as well as many others with a dual or alternate identity. It is an automatically assumed alternate identity as well. This dual identity is much like that of a performing actress or masked robber. They can put it on and take it off at will. Most women do it everyday.

Indeed, some American women are constant, ubiquitous actors who automatically and sincerely believe their alternate identity is actually real. They know it isn’t but they have been using their fake ID for so long and there are so many of them that do it everywhere, they have actually trained themselves and everyone else as well, to actually believe that this dual identity is who they really are. But again, everyone know it isn’t. This insecurity has been programmed in from day one by older women, although when asked, they typically blame it on men, saying they do it “because that is what men want.”

I queried a female psychologist about this touchy subject and she responded saying it was actually a medical/psychological term called “distancing,” meaning denial or running away from the truth. She said:

“Most women do not want to acknowledge that they have been programmed to need faux looks in order to survive in our society. They like to think makeup isn’t necessary - but for them alone. Most think other women may need it but not really her. The denial also comes in the use of words she is attracted to when she buys cosmetic or other retail products. She’s attracted to marketing words such as ‘natural.’ In many ways, she can’t help herself - much of it is subconscious.”

Literally, bogus beauty is a continuous cover-up of a deeply rooted distrust or denial of a woman's own looks and abilities. We all know this and all of society is at fault. Cathy Newman, wrote an article for the national Geographic Magazine titled: The Enigma of Beauty. She wrote:

“Beauty discriminates. Studies suggest attractive people make more money, get called on more often in class, receive lighter court sentences, and are perceived as friendlier. We do judge a book by its cover. We soothe ourselves with clichés. It's only skin-deep, we cluck. It's only in the eye of the beholder.”

Cathy Newman didn’t really address the totality of effects of dual ID in her National Geographic article but it was extensive enough to show how our society is complicit in this problem. She also failed to address the need to get away from it’s over-use and why women should stop being so shallow for her own health reasons. Instead, Newman gives an example of how her 100 year-old mother still wants to go to the beauty shop to get her nails done in the latest fashion.

Another distinct part of this power of the dual identity is in the automatic assumption of another name, that is, if she chooses to get married and use her husband’s last name. Often, the financial power associated with the male name is what attracts her in the first place. If you consider the inherited wealth factor of American women, and for example, think of money and power Sam Walton left his wife and his children, then you can better understand this power of dual identity is for American women. Four of the five wealthiest women in America, the Walton ladies, didn’t earn a penny of it. They married it. Same with dozens of other wealthy American women. I know this isn’t anything new.

However, it’s important to understand that this auto-assumption of identity and dual-name ability is becoming less common because America’s “indie women” are choosing to not drop her maiden name and instead put in a hyphen between her former name and new last-name of her next husband. She’s also being coached to think along the lines of temporary husbands and prenuptial agreements (also see the chapters Power of the Mass Victim Mindset, The Housewife Hangover and The New Alpha Bitch). She has the choice to keep part of her past identity, perhaps for future legal reasons. If you consider the 50 million indie-women in America and the growing divorce rate, you’ll also note the clear trend of power of the alternate identity, with or without a man.

And by-the-way, I’ve never heard of a man ever taking his wife’s last name. He’s stuck with who he is unless he adopts a pseudonym.